GLOBAL PERSPECTIVE – LOCAL SERVICE
With an international background and experience, I offer a global perspective for multinational organizations, and an understanding of the local market for those geographically targeted content marketing and PPC campaigns.
I have worked delivering marketing messages across the world including the United States, Switzerland, New Zealand, South Africa, Spain, Austria, Romania, Saint Lucia, Canada, United Kingdom.
I have written content and created successful marketing and ad campaigns in the US, Germany, Switzerland, France, UK, Italy, all the English-speaking countries, across many industries.
I lived on 2 continents, I speak 3 languages fluently and can communicate in 3 more. I am a global citizen.
COMMUNICATION AND MEDIA
2 years of journalism school, 4 years of psychology, 1 year into my MBA, television, radio, digital magazine experience.
In-person Interviews, Audio and Video Podcasts, Media Communication, Press Releases
15 years with a successful digital marketing and a fulfilling 9 years editorial career, I am blending marketing and content creation to create strategic communication plans for events, conferences, product launches.
With a strong marketing communication background and an elevated editorial style, I can craft elegant and concise messaging around local and international events, product launches, by writing press releases, newspaper and magazine ads, articles, newsletters, and social media posts.
– visual: infographics and social media images: Adobe Creative Suite, Canva
– written: articles, white papers, books, event collaterals, blog posts, magazine articles, editorials: InDesign
– content layout: InDesign, HTML, CSS
– audio-visual: audio and video podcast creation, video interviews: Adobe Premium & Audition, Camtasia
– keyword research & analysis: Google Keyword Tool
– on-page content optimization: WordPress, YoastSEO, HTML
– keyword density, H tags
– distribution via Social Media, Medium, Quora
– automation of distribution via MeetEdgar, Buffer, Salesforce, HubSpot CRM
– newsletters and community management: Mailchimp
From an in-depth IT project launch (website, e-commerce, mobile app) to account management and complete management of your digital presence on the web, I have taken ideas and made them reality.
Technical and Content SEO
Audio and Video Content Creation
Social Media Management
Front End Website Development
Strong editorial judgement
– ethical and political awareness
– advanced professional news writing and editing skills
– preserving publications’ voice
– magazine editorials
– magazine design & layout
– editorial calendar
– editorial planning
– editorial team lead
– interviewing and event lead
– international experience
– line editing
– content transcreation
– publication ready editing
– op-eds, newsletters, articles, social media posts