Content Creation
– visual: infographics and social media images: Adobe Creative Suite, Canva
– written: articles, white papers, books, event collaterals, blog posts, magazine articles, editorials: InDesign
– content layout: InDesign, HTML, CSS
– audio-visual: audio and video podcast creation, video interviews: Adobe Premium & Audition, Camtasia
Content SEO
– keyword research & analysis: Google Keyword Tool
– on-page content optimization: WordPress, YoastSEO, HTML
– keyword density, H tags
Content Marketing
– distribution via Social Media, Medium, Quora
– automation of distribution via MeetEdgar, Buffer, Salesforce, HubSpot CRM
– newsletters and community management: Mailchimp