I work on the principles of fairness, responsibility, respect. My work is about implementing the latest industry standards in delivering the highest quality products to our clients. I chose to work with clients who have something amazing to offer their community, that will put forth their products or services to improve all of our lives. I love science, scifi, CrossFit, yoga, the ocean, surfing, snow, mountains, traveling, great coffee, great food & great wine by a roaring fire after a day of snowboarding.
Business Development, Project Management, Social Media Marketing, Social Media Content Creation, Content Creation, Graphic Design, Website Design, Website Development, eCommerce, Analytics, and Business Consulting.
IDENTITY & BRANDING
A clearly defined identity is the core of “who you are.” Coherent branding is how that identity touches “what you do.” An authentic identity creates a powerful and positive statement that connects the heart of an organization to the many contexts in which it exists. It generates clarity, builds relationships, and reflects the values the business aspires to.
The process of developing or re-positioning an online presence reveals and clarifies direction that supports the mission and aligns an organization’s structure and purpose. Building an effective and strategically integrated digital footprint requires an understanding that looks at the whole system from the inside out – and the outside in.
Identity encompasses much more than a logo – it’s part of a branding ecosystem that affects everything you do. The consistency of layout, typography, and color are just part of the story. Generating touchstone content through image and copywriting is like finding your voice – to be seen and heard.
Spark clarity by developing a values-driven mission/vision to serve as an internal compass, accelerate outcomes, and encourage cohesion between individual creativity and strategic goals. An organization that aligns their identity with mission objectives, purpose and people ultimately invests in improving more than just the bottom line.
COMMUNICATIONS & CONNECTION
Social and print media, online and traditional advertising, e-newsletters and mass emails need to be designed, planned, scheduled and on-message. Build internal and external relationships and connect with your target audience in a meaningful way – and be consistent across all platforms.
Compelling ideas come from an ability to see past the presenting narrative, out to where the organization’s aspirational ‘rubber’ meets the real-world ‘road’. Creative collaboration is at the core of how I work, and by embedding organizational development skills alongside marketing and design expertise, I generate a highly effective, holistic way to engage. This gets to the heart of the story; staying high enough up to get the balcony view of the whole system, yet close enough in to see the devil in the details. My approach closes the gap between ambition and reality and becomes an opportunity for an organization to strategically and visually align who they are with what they do.